The TiTok Ban.?
If TikTok is banned, retail and Ecommerce marketers will see increased demand and even higher prices on their old friend, Meta. Many DTC brands are testing Connected TV and OTT advertising at a higher rate than ever before, and we're already seeing creators diversify their audiences in preparation of a potential ban. Somewhat surprisingly, Snap's aggressive courting and compensation of these creators has led to an increase of content on that channel instead of where we thought these creators would eventually end up anyway: Instagram.
From our point of view, marketing leaders shouldn't worry too much about a ban- I think a forced sale of the US platform is more likely. But even if it is banned, the savviest marketing leaders will adapt and identify new opportunities to engage their respective audiences. The only brands and marketing leaders that should be worried, in my opinion, are those that are both underfunded and living hand-to-mouth on TikTok traffic alone (like many pop up DTC brands these days).
Shoplifting On the Rise
Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.