Social commerce is a popular trend in East and Southeast Asia that has yet to pick up steam in the U.S due to cultural and technological differences. Although US retailers are aware of this trend, heavily adopting it would require a change in our culture and technology. For instance, popular messaging apps like WhatsApp, which allow for retailers to drive transactions through the platform, are more commonly used in Asia. Additionally, social commerce plays a huge role in the secondary market, which is less popular in the U.S. where new items are preferred over previously owned goods.
Reshma Iyer
Head of Product Marketing, Algolia
Asia has been bringing production of its goods back onshore. While that has long been the case in China, India has been investing to do the same, investing $1.4 trillion in infrastructure projects over the next five years. And while the US and its major retailers are making similar investments, the infrastructure is much farther behind. We’re going to see a continued trend in shifting supply chains over the coming years, and while some of that may include reshoring to the US, a lot more will be about diversification in countries like India and beyond.
Carmit Glik
CEO and Co-founder, Ship4wd
As the premier data provider of global consumer transaction signals, we are observing a significant uptick in the number of clients who come to us for eCommerce insights. Clients are increasingly interested in shifting patterns of online vs offline shopping across the broader global landscape. While e-Commerce spend overall is still growing in the US, though decelerating, our data indicates UK adoption has been accelerating.
Michael Pagano
President & COO, Consumer Edge
ARE ASIAN TRENDS CATCHING ON IN THE U.S.?
TRACKING ECOMMERCE SHOPPER HABITS
Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.