Sylvain Perrier

President and CEO, Mercatus

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Joanna Milliken

CEO, Emarsys

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Kevin Shank

CEO, Compucom

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Steven Cunningham

Sr. Sales Director, Retail, Scandit

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Mobile Apps: Driving Growth in Retail?

Mobile apps have become a driving force in the retail industry, offering convenience, personalized experiences, and seamless integration across channels. From launching white label eCommerce platforms to leveraging mobile wallets, retailers are adapting to meet the growing demand. These apps serve as powerful tools to build customer loyalty, increase market share, and deliver end-to-end shopping experiences. By incorporating AI, machine learning, and smart data capture technologies, retailers can provide enhanced product information, streamlined interactions, and informed decision-making. As consumers seek omnichannel convenience, mobile apps have become indispensable in shaping the future of retail.

For grocery retailers charting their path to profitability, the growing demand for retail apps is a signal that it’s time to consider launching your own eCommerce mobile platform. We’re already seeing a trend in retailers straying away from 3rd party apps and transitioning to a white label alternative. Amidst these new launches, retailers need to be able to differentiate between a standard mobile shopping experience and one that replicates the end-to-end customer experience. The average omnichannel shopper is expecting an app that seamlessly integrates with a retailer’s existing web ecosystem. This will enable a brand to build loyalty, improve share of wallet and win market share in 2023.

Sylvain Perrier

President and CEO, Mercatus

Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.

Mobile wallets are like customer loyalty in the consumers pocket! Mobile apps are valuable, but mobile wallets are taking that value to a new level for retailers looking to build their omnichannel strategy. On average, 56% of consumers uninstall an app within 7 days of downloading it. If brands want to keep mobile customers engaged, they need to reward people at the point of sale, even when they aren’t engaging with your mobile app. Mobile wallets help keep retailers front of mind, rewarding customers with a benefit for keeping their apps. Retailers like Gibson Brands, Inc are getting creative in thinking about using mobile wallets as part of their marketing strategy, so we should expect to see interesting developments in this tech.

Joanna Milliken

CEO, Emarsys

Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.

Mobile applications offer customers shopping convenience – anytime, anywhere. This also places larger demand on the in-store wireless support requirements for browser connectivity, speed, and access, to enhance the customers experience, and heighten personalized opportunities to drive in-store assistance, suggestive sales. AI and machine learning goes well beyond chatbot virtual assistants that answer customer queries and provide personalized recommendations based on a shopper’s purchase history and browsing behavior. AI algorithms and data analytics can predict demand for products, manage stock levels, and suggest restocking orders – this ensures that products are always available for customers – at a competitive price -- leading to better customer satisfaction.

Kevin Shank

CEO, Compucom

Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.

More and more, we’re seeing consumers favor omnichannel shopping experiences that are both informed and convenient. They’re returning to the retailers who are replicating the seamlessness they enjoyed while shopping online during the pandemic, especially easy access to a wealth of product information like ratings and reviews, social impact, and more.


Mobile apps integrated with smart data capture-enabled scanning capabilities and augmented reality overlays have been playing a key role in this endeavor. The technology is helping retailers conduct effective clienteling by providing unique, streamlined interactions and informed decision making for consumers end-to-end. This includes comprehensive product details and comparisons, personal shopping, mobile checkout, and other memorable offerings.

Steven Cunningham

Senior Sales Director, Retail – North America, Scandit

Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.

Mobile Apps: Driving Growth in Retail?