Powering Personalization: Unlocking Customer Data

With acquisition costs on the rise, customer loyalty strained, and the economy in a state of flux, organizations must work harder than ever to bring in and retain customers. There is a renewed focus on unlocking the full potential of your first-party data to deliver exceptional customer experiences and drive revenues. Brands are implementing strategies and technologies at the point of collection to ensure data accuracy, while also digging deeper into their customer databases to strengthen customer profiles with demographic and behavioral signals. This enables delivery of highly personalized messages to the right person at the right time, wherever they are engaging.

Tom Burke

Chief Executive Officer, AtData