Powering Personalization: Unlocking Customer Data
With acquisition costs on the rise, customer loyalty strained, and the economy in a state of flux, organizations must work harder than ever to bring in and retain customers. There is a renewed focus on unlocking the full potential of your first-party data to deliver exceptional customer experiences and drive revenues. Brands are implementing strategies and technologies at the point of collection to ensure data accuracy, while also digging deeper into their customer databases to strengthen customer profiles with demographic and behavioral signals. This enables delivery of highly personalized messages to the right person at the right time, wherever they are engaging.
Chief Executive Officer, AtData
Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.