Accelerating Innovation in Retail
A full-funnel, multi-sensory approach to retail advertising will come to fruition powering the shopper journey. The advent of Dynamic DOOH, Commerce CTV, AI-generated binaural audio, and Generative Creative AI will flesh out awareness aspects completely. Retail Media Networks targeting and creative, improving with broad AI-based solutions, will enhance consideration, in addition to the existing social, influencer, and standard OLV/display among others. True performance CTV will power conversion, in addition to a plethora of shoppable video and performance display.
Together, this drives a new era of omnichannel campaigns, with previously only imaginable KPI success levels. Resultingly, ad spending will shift from the closed wall gardens to the open web faster, as CTV democratizes.
Daniel E. Aks