Loyalty: The New Differentiator
AI and retail media are grabbing the headlines, but the smartest retailers understand that their future success still depends on their ability to build loyalty among their shoppers. Without growing shopper loyalty, the rest doesn’t matter. In a highly competitive environment, retailers must innovate to keep up with their rivals. They need to rethink their entire approach to loyalty. They need to invest in strategic solutions that reinforce their retail media objectives while encouraging shoppers to keep their dollars within the retailer’s ecosystem. Those who move fastest to replace their outdated digital coupon programs are gaining a major advantage.
Chief Executive Officer, Ibotta