Retail Unlocked: Achieve More with Microsoft

Produced by


Shelley Bransten

CVP Global Retail, Consumer Goods, and Gaming Industries, Microsoft

Janet Sherlock

Chief Digital and Technology Officer Ralph Lauren

Shelley Bransten, Corporate Vice President of Global Retail, Consumer Goods, and Gaming Industries at Microsoft, kicked off the session with contagious excitement, highlighting the gathering as an opportunity for the industry to reflect and learn from each other's experiences. Amidst the buzz, she underscored the pivotal role of AI, remarking, "You can't spell the word RETAIL without AI." Shelley highlighted the industry's spirit of innovation and emphasized AI's central role in shaping the future of the industry.

She referenced a recent study commissioned by Microsoft, conducted in collaboration with an advisory research firm, to gauge AI's impact on the retail landscape. The findings revealed a rapid adoption of AI across various retail functions, from personalized experiences to supply chain optimization. With an impressive ROI of up to 3.5 times the initial investment, it's clear that AI is not just a trend but a transformative force driving productivity and innovation in the sector.

Dr. Janet Sherlock, Chief Digital and Technology Officer at Ralph Lauren provided invaluable insights into Ralph Lauren's journey with AI, from leveraging predictive AI for demand forecasting to embracing generative AI for creative purposes. With Ralph Lauren's longstanding commitment to authenticity and timeless style, Dr.Janet highlighted the importance of establishing robust governance structures early on, particularly crucial in navigating the ethical and legal implications of AI deployment, particularly in creative applications like visual attribution.

Reflecting on the broader implications of AI adoption, Dr. Janet emphasized the need for foundational capabilities and robust data architecture and data quality. She cautioned against succumbing to hype and urged retailers to focus on building flexible architectures and and empowering every employee to harness the potential of AI, transforming them into citizen data scientists.

Dr. Janet further offered valuable advice to industry leaders, emphasizing the importance of managing hype, investing in robust architecture, and fostering a culture of continuous learning and adaptation. Her insights shed light on the complexities of integrating AI into organizational processes while mitigating risks and maximizing returns.

Wrapping up the session, Shelley unveiled three groundbreaking product announcements from Microsoft, aimed at unlocking the full potential of AI in retail operations. From personalized shopping experiences to empowering frontline associates with AI-driven insights, these innovations promise to revolutionize the retail landscape.

In summary, the session provided a comprehensive overview of the transformative impact of AI in retail, coupled with invaluable insights and practical advice. As retailers navigate the ever-evolving landscape, embracing AI-powered solutions promises to unlock new opportunities and drive sustainable growth in the digital era.

MAR 2024