Observers forget that leaders by their nature have developed the ability to be strong and often charismatic communicators.  It is critical for leaders to communicate strategic intent and vision, but too often people are enamored by what leaders say.


The true measure of effective leadership in a challenging business climate is based on the ability to deliver strong outcomes, as measured by innovation, market growth, financial performance, and talent retention and acquisition.  Effective leaders are those who captain their organizations to be highly productive and deliver strong outcomes that go beyond the halo effect of leadership.

Rich Pirrotta

Group CEO, Synergy Logistics Synergy North America, Providers of SnapFulfil WMS

Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.

In 1953 Peter Drucker wrote, “The purpose of business is to create and keep a customer.” In today’s business landscape, many leaders have lost sight of this, instead reacting, and responding to the many exogenous social, environmental, political, and viral moments impacting society. The creation and retention of a customer comes from innovation and marketing.  Innovation comes from within but relies on the voice of the customer to guide us.  Marketing must resonate with the customer to convey the unique value proposition of the product we are selling.  Innovation and marketing not focused on the creation and retention of customers distract us from the true purpose of our companies’ existence.

Ken O’Brien

CEO, Gemini Shippers

Shahin Kohan, a seasoned and trusted technologist, businessman and advisor, is on a mission to catalyze the potential of people and organizations through the power of technology. Three decades of experience working across industries has granted him the knowledge, resources and perspective to effectively create solutions to problems of any size, and ultimately help others make their impact on the world. His companies, including AIMS360, the leader of fashion technology, and Kumo Technology, a pioneering workflow innovation and software development company focused on the private lending industry, allow him to achieve that goal. A proud American immigrant raised amidst the struggle of Tehran, Iran in the 70s, his inspiring journey of possibility, persistence and passion fuels his deep appreciation and endeavor to make technology more accessible, human and powerful for all.

Leadership in Focus: Dispelling Common Misconceptions

LEADERSHIP IN FOCUS: DISPELLING COMMON MISCONCEPTIONS

Go to article: CoverGo to article: EditorialGo to article: Table of ContentsGo to article: Table of ContentsGo to article: parcelLabGo to article: Empowering Store AssociatesGo to article: 2023: Retail's Standout YearGo to article: Year-Defining Retail MomentGo to article: 2023: Retail's Standout YearGo to article: The Book That Left a Lasting Impression on MeGo to article: Mercatus AdGo to article: 2023: Retail's Standout YearGo to article: Year Of Retail EvolutionGo to article: 2023: Retail's Standout YearGo to article: Leadership RootsGo to article: How Childhood Shapes CEOsGo to article: Foundations Of LeadershipGo to article: Wisdom From Visionary MindsGo to article: parcelLabGo to article: Foundations Of LeadershipGo to article: How Top CEOs Tackle Stress In Their RolesGo to article: How Top CEOs Tackle Stress In Their RolesGo to article: Leadership In FocusGo to article: Leadership In FocusGo to article: Shifting Mindsets In The Tech EraGo to article: Shifting Mindsets In The Tech EraGo to article: Hivery AdGo to article: Leadership EssentialsGo to article: leadership essentials: the key character trait for successGo to article: My Favorite QuoteGo to article:  The Key Character Trait For SuccessGo to article: Heartfelt Choices: From Compliance To CommerceGo to article: Leadership Lessons: Embracing Humility And Inspiring TalentGo to article: Recharging The Mind: The Power Of Personal PursuitsGo to article: Revitalizing Escape: Impact On Work PerformanceGo to article: parcelLab