One in three online sessions is deemed 'frustrating' by customers. Going into peak season, retailers really can't afford to lose customers and potential revenue due to a clunky customer experience. Since the pandemic, we've all relied so much more on digital and the expectations continue to prioritize this channel for all sorts of things -- banking, shopping, healthcare, etc. - but some of the biggest lessons learned can be for retailers.

Niki Hall

CMO, Contentsquare

At Bazaarvoice we do a lot of consumer research. Here are some of our stats that have interested me most lately: 65% of consumers have purchased a product based on the recommendation of an everyday social media user (like a friend or family member), while only 33% said the same about a celebrity influencer. Today’s tech-savvy shoppers still prefer holiday shopping in-store, but not by much. 81% said they will holiday shop in-store, while 72% said online and 22% said on social media. And lastly, as many of us in the U.S. know, student loan repayments are starting back up in October. Over a third of shoppers said that it will cause them to reduce their spending going forward.

Keith Nealon

CEO, Bazaarvoice

Over the past few years, in-store versus online shopping habits have been fluctuating--leading to a trend of hybrid shopping. Data shows that 65% of shoppers expect the promised delivery/pickup time to be met while nearly half (46%) check stock availability online before visiting a store to make the purchase. Without the right fulfillment and forecasting solution, retailers can lose out on sales and customer loyalty.

Eugene Amigud

SVP, Commerce, Blue Yonder

Shopper Patterns: Notable Data Points

Shopper Patterns: Notable Data Points

Go to article: CoverGo to article: EditorialGo to article: Table of ContentsGo to article: Table of ContentsGo to article: Table of ContentsGo to article: parcelLabGo to article: Elevating In-Store Experiences Go to article: In-Store Engagement TacticsGo to article: The Pulse of Retail Go to article: Trends, Themes & Insights Go to article: The Market Dynamics Go to article: Mercatus AdGo to article: Noteworthy Shopper PatternsGo to article: Understanding Shopper Behavior Go to article: Powering Loyalty Programs Go to article: Value-Driven Loyalty Go to article: Data-Driven LoyaltyGo to article: Planning for the PeakGo to article: Leveraging Halo Relationships Go to article: Holiday Season Prep Go to article: Post-Purchase ExcellenceGo to article: Harnessing First-Party Data Go to article: parcelLabGo to article: Unleashing 1P Data Potential Go to article: Retail's 1P StrategyGo to article: Next-Level Personalization Go to article: The Personalization Advantage Go to article: Hivery AdGo to article: Personalized Retail Engagement Go to article: Next-Level Shopping Go to article: Enhancing Retail Engagement Go to article: Omnichannel Mastery TipsGo to article: Elevating Your Omnichannel GameGo to article: Crafting Omnichannel Excellence Go to article: Omnichannel Success StrategiesGo to article: Combatting Shrinkage Go to article: parcelLab