Sink or Swim: How Poolwerx is Reimagining its Digital Commerce Future with Spryker

Produced by Spryker

Shannon O'Brien, Chief Innovation & Technology Officer – Poolwerx explained how technology and business adaptations have become complex for their home service franchise business. Poolwerx, one of the world's largest pool and hot tub / spa maintenance providers, was founded 30 years ago in Australia, with 630 service vans and 165 retail stores in Australia, New Zealand and the US. He highlighted the four main complexities: business adaptations, franchising model, geographical expansion, and pools. As a pool company, the seasonal revenue drop was smoothed out by providing commercial services for different industries, and opening retail stores, which allowed Poolwerx to become a hub and spoke model. The franchising model brought hierarchy, where each franchisee had specific access to data, making technology selection more complex. Lastly, Poolwerx had to adapt to the US culture before expanding its business.

Andrew Gerasimov, VP of Customer Success & Expert Consulting – Spryker and Shannon discussed the evolution of sophisticated digital commerce and how Spryker enables its customers to benefit from new opportunities in industries that are transforming. Their conversation highlighted how the customer experience is set by the biggest companies and the experience they deliver (such as Amazon or Uber), before exploring why smaller enterprises need to deliver the same exceptional experiences. Andrew and Shannon then discussed how Spryker is helping Poolwerx to achieve this with an API-first approach. This allows the use of IoT data in an actionable way while easily configurable complex workflows support advanced order management. Shannon also discussed the company's high-level architecture and explained that Spryker, which is the brain of the architecture, acts as a flow of data between the company's many systems. It's this headless architecture that enables Poolwerx to design world class experiences for its clients.

FEB 2023

Go to article: NRF 2023Go to article: EditorialGo to article: Mercatus AdGo to article: Walmart U.SGo to article: TrigoGo to article: AnaplanGo to article: AWS-1Go to article: SwiftlyGo to article: Target Go to article: MicrosoftGo to article: ManhattanGo to article: AWS-2Go to article: KyndrylGo to article: OnQGo to article: The HuddleGo to article: ACI WorldwideGo to article: fabricGo to article: parcelLabGo to article: AWS-3Go to article: The Nordy PodGo to article: DellGo to article: ZebraGo to article: KoerberGo to article: AxsiumGo to article: Whole Foods Market Go to article: AWS-4Go to article: BigCommerceGo to article: McFadyen DigitalGo to article: SyndigoGo to article: HumanCentricGo to article: FSTGo to article: ArubaGo to article: Store ExperienceGo to article: AkeneoGo to article: CDWGo to article: AptosGo to article: Microsoft 2Go to article: Holiday ShoppingGo to article: Impact AnalyticsGo to article: ZebraGo to article: BringgGo to article: CI&TGo to article: Customer ExperienceGo to article: WorkdayGo to article: Antuit.aiGo to article: Blue YonderGo to article: Kyndryl 2Go to article: BoardGo to article: From Restaurants to RetailGo to article: AxonifyGo to article: MarketplacerGo to article: PlanalyticsGo to article: Appriss RetailGo to article: SOTIGo to article: NvidiaGo to article: AT&TGo to article: Connected CommerceGo to article: Dell 2Go to article: Relex SolutionsGo to article: Grocery ConsumerGo to article: SofteonGo to article: GoogleGo to article: LVMHGo to article: VisaGo to article: YoobicGo to article: HarrodsGo to article: MastercardGo to article: Beyond BricksGo to article: LegionGo to article: Building the Adaptive CategoryGo to article: OSF DigitalGo to article: Publicis SapientGo to article: MattelGo to article: SASGo to article: Aptos CompanyGo to article: Google 2Go to article: SustainabilityGo to article: ComcastGo to article: NielsenIQGo to article: Placing SustainabilityGo to article: VestcomGo to article: Restaurant BrandsGo to article: SprykerGo to article: Talent MattersGo to article: Revolutionizing Luxury ExperiencesGo to article: Mercatus