Digital Transformation - How Marketplace Technology allows Honest Co to Expand 

Produced by fabric

Faisal Masud

Joe Cicman

Jana Schuster

Brands and retailers are adopting a marketplace strategy and leveraging data to improve merchandising and product assortment, uncovering new business opportunities. Faisal Masud, CEO of fabric, and Jana Schuster, VP of Digital Innovation and Ecommerce at The Honest Company, discussed how fabric’s marketplace technology has enabled the baby and beauty brand to be more agile and efficient when curating product assortment. The partnership also reflects how technology can assist retailers in being “expansive” and pursuing new business channels. Jana also talked about how The Honest Company is looking to build more experiential retail in metaverse.

Joe Cicman, Senior Analyst, Forrester said, “Holiday sales didn’t match what the rosy headlines led you to believe. Order volumes were down across the globe, revenue gains were all inflation, and the consumer is slowing. Marketers will tell you that cookiepocalypse is worse than anyone could have predicted. These factors compound to make acquisition more expensive. Brands are beginning to pivot budget toward loyalty, but it’s not palatable (enjoy the pun) to do so by making huge inventory investments. Instead, they’re embracing assortment expansion strategies using 3rd party sellers. They’re investing in customer experience (CX) – to understand customers and build great digital experiences for them. They’re also organizing digital teams into product teams (not project teams).”


FEB 2023

Go to article: NRF 2023Go to article: EditorialGo to article: Mercatus AdGo to article: Walmart U.SGo to article: TrigoGo to article: AnaplanGo to article: AWS-1Go to article: SwiftlyGo to article: Target Go to article: MicrosoftGo to article: ManhattanGo to article: AWS-2Go to article: KyndrylGo to article: OnQGo to article: The HuddleGo to article: ACI WorldwideGo to article: fabricGo to article: parcelLabGo to article: AWS-3Go to article: The Nordy PodGo to article: DellGo to article: ZebraGo to article: KoerberGo to article: AxsiumGo to article: Whole Foods Market Go to article: AWS-4Go to article: BigCommerceGo to article: McFadyen DigitalGo to article: SyndigoGo to article: HumanCentricGo to article: FSTGo to article: ArubaGo to article: Store ExperienceGo to article: AkeneoGo to article: CDWGo to article: AptosGo to article: Microsoft 2Go to article: Holiday ShoppingGo to article: Impact AnalyticsGo to article: ZebraGo to article: BringgGo to article: CI&TGo to article: Customer ExperienceGo to article: WorkdayGo to article: Antuit.aiGo to article: Blue YonderGo to article: Kyndryl 2Go to article: BoardGo to article: From Restaurants to RetailGo to article: AxonifyGo to article: MarketplacerGo to article: PlanalyticsGo to article: Appriss RetailGo to article: SOTIGo to article: NvidiaGo to article: AT&TGo to article: Connected CommerceGo to article: Dell 2Go to article: Relex SolutionsGo to article: Grocery ConsumerGo to article: SofteonGo to article: GoogleGo to article: LVMHGo to article: VisaGo to article: YoobicGo to article: HarrodsGo to article: MastercardGo to article: Beyond BricksGo to article: LegionGo to article: Building the Adaptive CategoryGo to article: OSF DigitalGo to article: Publicis SapientGo to article: MattelGo to article: SASGo to article: Aptos CompanyGo to article: Google 2Go to article: SustainabilityGo to article: ComcastGo to article: NielsenIQGo to article: Placing SustainabilityGo to article: VestcomGo to article: Restaurant BrandsGo to article: SprykerGo to article: Talent MattersGo to article: Revolutionizing Luxury ExperiencesGo to article: Mercatus