Managing Editor: John Mathews


Senior Writer: Stephanie Kreml


Writers:  Mary Alison, Allison Gillchrist,

Kim Langdon Cull, Connie Yerbic, Elena Borrelli


Magazine Designer : Michelle Wong


Digital Publishing Director: John Louis


Advertising: David Miller

david@retail-today.com


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Copyright © 2022


All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic, photocopying or otherwise, without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of this publication, the publisher accepts no responsibility for errors or omissions. The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher.

The much awaited holiday season is finally here. Year-end holiday spend accounts for over a quarter of every retail brand’s gross annual revenue. It's been predicted that this year total holiday sales will be around $950 billion. While e-commerce will remain important this season, in-store shopping will be more prevalent compared to 2021. Even as uncertainties persist (inflation, supply chain, labor, consumer behavior) retailers must implement technology, processes, operations, employee and customer experience measures to operate and adapt as needed across stores and digital channels.

We invited 40+ experts in the industry to pen down their thoughts and give their valuable advice to retailers and brands on tactics to prepare for the next two months. As you browse through these pages, there are insights into what you as retailer or brand should focus on in areas of merchandising, marketing, customer service and experience, returns, supply chain, workforce and fulfillment. Even if it is late in the day to switch strategies, the advice given in the pages to follow are intended to be valid year round.

Whether you are run an online store or physical store, one thing you can be guaranteed this season is the surge of customers. It’s going to be an exciting holiday season! It's time to deliver that holiday spirit to all your customers through a great experience. Hope this comprehensive edition helps you meet the challenge that's already unfolding.

Please do send us your thoughts on what worked and what did not this season. Have fun!


Happy reading.


John Mathews

editor@retail-today.com

The Golden Quarter: Holiday Season 2022


NOVember 2022

NOV 2022

Go to article: Holiday Season 2022 Go to article: EditorialGo to article: Table of contentsGo to article: Table of contentsGo to article: US holiday shopping 2022Go to article: A Retailer’s Guide To The 2022 Holiday Season Go to article: Resilient RetailingGo to article: Adapting to New Consumer Behavior TrendsGo to article: Celebrating in Uncertain TimesGo to article: Meet the omni-buyer this holiday seasonGo to article: The Shifts Driving RetailGo to article: Satisfying Holiday Shoppers in the Digital WorldGo to article: Maximizing Online Store Performance for this Black Friday and Cyber MondayGo to article: eCommerce: Preparing for the Holiday Traffic SpikesGo to article: What brands need to know for the holidaysGo to article: Product Imagery to Boost eCommerce CoversionGo to article: AI/ ML and the Shopping ExperienceGo to article: How AI can help retailers retain revenue this holidayGo to article: Gift Cards: The Preferred Employee RewardGo to article: Gift Cards: The Vital Revenue DriverGo to article: Personalization and Loyalty in Grocery RetailGo to article: Marketing in the MomentGo to article: Holiday E-commerce CampaignGo to article: Target and Convert Holiday ShoppersGo to article: Analytics for the WinGo to article: Customer Expectations 2022Go to article: Connected Customer EngagementGo to article: Managing Consumer DistrustGo to article: Online grocery experienceGo to article: Leverage Holiday Return Spikes to Drive Customer Retention Go to article: Right Product Information to Reduce ReturnsGo to article: Returns ManagementGo to article: Managing the Surge in Payment ProcessingGo to article: Preparing Shopping Bot AttacksGo to article: Holiday Cyber Attacks: How to Outsmart the BotsGo to article: Top 5 Bot Attacks that Online Retailers Should Prepare For Go to article: Fighting the ScammersGo to article: Retail RansomwareGo to article: Retail employee engagementGo to article: Operational Communication for the Holiday SeasonGo to article: Empowering the Grocery WorkforceGo to article: Retail Workforce ChallengesGo to article: Fully Connected Retail Supply Chain for the Holiday SeasonGo to article: Prep up the Retail Supply Chain for Peak SeasonGo to article: Combating Supply Chain DisruptionGo to article: Prepare CX Teams to Manage the Longer Holiday Shopping Season Go to article: Retail Hiring for the HolidaysGo to article: Mercatus_Ad