Retail’s Workforce Dilemma:

Overcoming Labor Shortages with Gig Labor

Retail’s Workforce Dilemma:

Overcoming Labor Shortages with Gig Labor

In recent years, supply chain disruptions have caused significant challenges for retailers. Unpredictable inventory shortages, shipping delays, transportation issues and ongoing labor shortages have created a perfect storm. Retailers already grappling with rising costs, delivery delays and evolving customer demands now face even greater pressure to adapt.

With nearly 60% of retail executives citing labor shortages as their top operational challenge, maintaining a steady workforce remains a key concern for supply chains. This has pushed many to rethink their operational strategies and workforce flexibility to stay competitive. This is where the gig economy can play a transformative role.

Rather than relying on large, permanent workforces, retailers can implement a gig labor strategy, tapping into workers during peak seasons or high-demand periods to reduce overhead while maintaining service levels. By leveraging the flexibility of the gig economy, retailers can more effectively navigate today’s supply chain challenges, staying responsive while improving both cost-effectiveness and operational efficiency.

David Dempsey

Co-Founder & President / CEO, Hyer

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